• Skip to primary navigation
  • Skip to content
  • Skip to footer
Latest News: CAMPAIGN VICTORY: Water Companies commit to real-time data on sewage discharges year-round Become a Member Today
  • About us
    • Team SAS
    • Reports & Publications
    • Mission & Vision
    • Our History
    • Our Funding
    • Job Opportunities
    • FAQs
    • SAS Films
    • SAS Privacy Policy
  • Contact us
    • Health Report Form
    • Reporting pollution
  • Check your water quality
  • Facebook
  • Twitter
  • Members’ area
  • SAS Privacy Policy

Surfers Against Sewage

header-right

Main navigation

  • Our Work
    • Water Quality
      • #EndSewagePollution
      • Safer Seas Service
      • Submit Health Report
      • Report a pollution incident
      • Water Quality Report
      • Facts & Figures
    • Ocean & Climate
      • Sign the Petition
      • Ocean and Climate Report
      • SAS Net Zero
      • Facts and Figures
    • Ocean Recovery
      • Facts and Figures
      • Ocean Revival Initiative Report
    • Plastic Pollution
      • Facts and Figures
      • Plastic Free Awards
      • Return to Offender Express
    • Beach Cleans
      • Organise Your Own Clean
      • Mini Beach Cleans
      • Return To Offender
      • The Big Spring Beach Clean: Summit to Sea
      • The Autumn Beach Clean
      • Coronavirus Beach Clean Guidance
    • Plastic Free Communities
      • Dashboard Login
      • Organise a Mass Unwrap
    • Education
      • Plastic Free Schools
      • Ocean School
      • Digital Ocean School
      • Waves of Optimism
      • Ysgol y Mor
    • Policy
      • The Ocean Conservation APPG
      • The Ocean Conservation Register
      • Message in a Bottle
  • Take action
    • Ocean and Climate Petition
    • #EndSewagePollution
    • Join a Clean
      • Organise Your Own Clean
      • Do a #MiniBeachClean
    • Join #GenerationSea
    • Lead a Plastic Free Community
    • Organise a Mass Unwrap
    • Become a Member
    • Volunteer With Us
      • Surf Activists
    • Spacer
    • Fundraise
      • Virtual Fundraising
      • Run for your Ocean!
      • Meet our Fundraisers
      • How to Guides
      • Events Calendar
      • Ideas and Tips for your Event
      • Plastic Free Fundraising
      • Fundraising FAQ’s
    • Become a Corporate Partner
      • Why partner with SAS?
      • Different ways to support our work
      • SAS 250 Club
      • Our Partners
    • Leave a gift in your will
  • In Your Region
    • Our Regional Reps
    • Spacer
    • South West
    • South East
    • Central
    • The North
    • Scotland
    • Wales
    • Northern Ireland
  • Shop
  • Shop
    • Sale
    • Accessories
      • Bags
      • Books
      • Bottles & Coffee Cups
      • Hats & Headwear
      • Homeware
      • Jewellery
    • Men’s
      • Men’s T-shirts
      • Men’s Sweats and Hoodies
    • Women’s
      • Women’s T-shirts
      • Unisex T-shirts
      • Women’s Sweats and Hoodies
    • New
    • Eco Living
    • Kid’s
    • CartCart 0 items - £0.00
  • News
  • Join/Donate

‘Wasteland’ puts single-use plastic on the map

WASTELAND from Hugo Tagholm on Vimeo.

Surfers Against Sewage (SAS) has today announced a campaign to put the problem of single-use plastic waste on the map, and raise awareness of the growing issue of marine plastic pollution. In a bold new campaign, SAS will be rebranding a continent-sized area of plastic waste in the North Pacific as ‘Wasteland’ – the world’s newest and most threatening country.

Hugo Tagholm, Chief Executive, Surfers Against Sewage, commented: “In a remote area in the North Pacific lies one of the most catastrophic man-made disasters to have ever affected the earth. Five times the size of the UK, Wasteland is growing and threatens to destroy us and our planet, yet it is a ‘country’ not many know about.”

“We’re incredibly excited to be working with M&C Saatchi on this campaign, with an aim to change the way people view and ultimately use single-use plastics. We hope that many will Join the Resistance to stop the flow of plastic that is feeding Wasteland.”

Speaking about the campaign, Chris Hides, Managing Director at M&C Saatchi PR said: “Much has been said in recent months about marine litter and plastic pollution. To cut through and deliver the behaviour change we first need to dramatise the issue by putting marine litter into a more meaningful context. Casting plastic pollution as a menacing superpower allows us to deliver the call to action as we will be inviting people to Join the Resistance.”

The campaign will launch later this year with a fully integrated campaign rolled out over the next four months.

Marine plastic pollution has sadly become synonymous with any coastal activity, from surfing to swimming, beach holidays to wildlife watching – it is simply an expected part of our experience. This is why marine plastic pollution, and specifically tackling society’s throwaway, excessive or unnecessary plastics, is now Surfers Against Sewage’s top priority. Plastic pollution is an issue that connects the environment with all parts of society, and is something that we can take action on at every level. Indeed, it will only be through concerted collective action that we will be able to create the paradigm shift that is needed to stop the flood of plastic pollution washing over our world.

#Wasteland #PlasticFreeCoastlines

Help spread the word

TwitterFacebook

Filed Under: News, SAS TV Tagged With: Marine Plastic Pollution, Plastic Free Coastlines, Wasteland

Footer

Surfers Against Sewage

Wheal Kitty Workshops, St Agnes, Cornwall, TR5 0RD

Tel: 01872 553 001 • Contact us

Registered in England & Wales No. 2920815
Registered Charity in England & Wales No. 1145877

Sign up for our email newsletter

  • ABOUT
  • OUR WORK
  • TAKE ACTION
  • YOUR REGION
  • SHOP
  • NEWS
  • JOIN US

© 2021 Surfers Against Sewage · All Rights Reserved · Terms · Site by Charity & Biscuits. Original design by RoomFive | Sitemap

The Ocean Conservation Register

Please complete the fields below to access your download link. This information will allow us to understand the use of the register and how to best improve it for future editions.

By clicking on the “Register” button, you are indicating that you have read, understood, and agree to Surfers Against Sewage Terms & Conditions and Privacy Policy.