Surfers Against Sewage was born in the water, and we’ve been fighting to protect it ever since. Today we’re a UK movement of surfers, swimmers and everyone who loves the water, and we’re fearless in taking on those who pollute it. This is why we exist:
Why we exist
Our values
These are our f-words. They are bullishly simple because their job is to guide behaviours and practices across our organisation.
FEARLESS
We aim big, make noise and call bullsh*t
This means being brave in our choices. Tackling the biggest, most urgent challenges with unapologetic directness. The raw honesty of our actions should inspire belief and put polluters on edge. We are the face of gutsy public defiance.
FOCUSED
We’re crystal clear in mind and message
This means we do fewer things with greater intention. And we say no to actions and distractions that could dilute our impact. Simplicity, discipline and sustained pressure are what moves the needle. One movement, one brand, and one message at a time.
FUN-LOVING
We’re fiendishly playful, inspired by the water
This means we use creativity and humour to surprise and subvert. We fight polluter greed with relatable, lovable humanity. Playfulness, joy and camaraderie are weapons for change, connecting us to water users and celebrating the sea.
How we do it
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1.
WE CALL ON YOU
By rallying water lovers across the UK to get involved in campaigns and actions to protect our seas, rivers and lakes.
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2.
WE CALL ON GOVERNMENT
By engaging them on issues affecting the sea, people and planet, and campaigning for policies and laws that will create cleaner and safer waters for everyone.
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3.
WE EDUCATE
By opening people’s eyes to water quality issues, and sharing easy, impactful ways they can help.
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4.
WE CHALLENGE INDUSTRY
By holding polluters to account and demanding they take responsibility for the future of our waters and our health.
