Our Partners

From purpose to impact: See the leading brands funding Surfers Against Sewage. Learn how our corporate partners power the fight for thriving oceans below.

If your business would like to support SAS campaigns protecting beaches, waves and wildlife around the UK, please contact us on [email protected] or browse the various ways your business can get involved below.

Become a corporate partner

 

Sponsors

Take a look at our sponsors for our ongoing programmes and reactive campaigns.

Iceland Foods Charitable Foundation

Million Mile Clean Sponsor

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Iceland Foods Charitable Foundation

Million Mile Clean Sponsor

The Iceland Foods Charitable Foundation is fueling our ambitious Million Mile Clean initiative to mobilise 150,000 volunteers annually in the fight against plastic pollution.

The Iceland Foods Charitable Foundation (IFCF) is dedicated to supporting clear, high-impact causes that make a tangible difference to people’s lives and the environment. By focusing on health, community, and sustainability, the Foundation uses its platform to drive positive, long-term change across the UK.

Initially created in direct response to the pandemic, IFCF’s support has allowed us to scale up the Million Mile Clean into a brilliant community initiative. Their vital funding empowers local communities to clear plastic pollution from beaches, rivers, and mountains.

Discover how you can get involved in the Million Mile Clean, and learn more about their wider impactful work by visiting the Iceland Foods Charitable Foundation website.

Finisterre

Agile Campaign Sponsor

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Finisterre

Agile Campaign Sponsor

Finisterre champions our ocean activism through agile campaign support, pioneering retail initiatives and invaluable digital amplification.

Founded in 2003 on the St Agnes cliffs, Finisterre is a pioneering cold-water surf brand born from a deep love for the sea and a commitment to sustainable innovation. As a certified B Corp, they have grown from creating windproof fleeces for hardy Atlantic surfers into a global example of how business can be a powerful force for planetary good.

For years, Finisterre has stood alongside SAS as one of our most dedicated partners, scaling their support from early product collaborations into vital backing for our volunteer conferences, nationwide election tours and countless other reactive campaigns. Through their annual “Blue Friday” initiative, they flip hyper-consumerism on its head by directly funneling retail proceeds into SAS, seamlessly bridging sustainable industry with ocean activism.

Find out more about Finisterre on their website here.

Dryrobe®

Dip a Day Sponsor

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Dryrobe®

Dip a Day Sponsor

Surfers Against Sewage are delighted to welcome Dryrobe® as the sponsor for Dip a Day in October 2026.

This exciting partnership follows a couple of years of dedicated product support for the fundraising initiative, building on a shared history that has included Dryrobe® sponsoring the Million Mile Clean back in 2022. Dryrobe® deeply shares Surfers Against Sewage’s values and remains committed to doing everything they can to protect the environment, helping to create a sustainable future. As part of their Warmth Project, Dryrobe® supports charities and non-profit organisations that promote wellbeing through outdoor activity and helps protect the natural world.

Gideon Bright, Dryrobe® Founder and CEO, added:

“We’re proud to be furthering our support for Surfers Against Sewage. Dryrobe® is based on the North Devon coast, everyone who works here has a connection to the sea and knows how important it is to protect our stunning beaches and coastline. We look forward to working more closely with Surfers Against Sewage, helping to support their incredible campaigns.”

Find out more on their website here.

Red Equipment

Protecting Wild Waters Swim Tour Sponsor

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Red Equipment

Protecting Wild Waters Swim Tour Sponsor

We are proud to partner with Red Equipment, a Certified B Corp whose deep commitment to safeguarding blue spaces drives real environmental change. They create premium, purpose-driven gear designed to help people safely connect with and protect the natural world.

Following their invaluable product support during our ground-breaking Thames Swim Against Sewage campaign – where a 200km relay swim brought the reality of the sewage crisis straight to Parliament’s doorstep – Red Equipment has stepped up again in 2026 as a driving force behind our Protecting Wild Waters Swim Tour. This vital collaboration is driving monumental, real-world impact by empowering local communities across the UK to stand up for their local environments. Supported by the awareness raised through the swim tour, these communities successfully secured the official designation of 13 new bathing waters across England, including the historic milestone of London’s very first designated river bathing water on the River Thames.

You can watch the inspiration behind this momentum in The Thames Swim Against Sewage Campaign Video, read more about our partnership on their blog and discover more about their purpose-driven gear on the Red Equipment Website.

Partnerships

Take a look at our official product partners, supporters and campaigners

P&Co

Purpose Partner

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P&Co

Purpose Partner

P&Co supports Surfers Against Sewage via their ‘One Home Forever Fund‘ a new initiative dedicated to supporting Earth-positive organisations and, therefore, the planet. Each year P&Co will allocate 1% of our annual revenue to the fund, which they donate to several hand-picked charities that align with their values as a brand.

Find out more about P&Co and the ‘One Home Forever Fund’ on their website here.

Lucy & Yak

Product Partner

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Lucy & Yak

Product Partner

In the beginning of 2025, Surfers Against Sewage teamed up with Lucy & Yak on their campaign, Turning the Tide. Created with artist Tan Zi Xi, the limited-edition collection celebrated the magic of our seas and waterways and how vital it is to protect them, with 100% of the profits making an impact through SAS.

Lucy & Yak is an independent, people-focused brand, dedicated to upholding a positive environmental and social impact; showcasing that a business can and should be done differently. Known for its signature dungarees, joyful clothing and vibrant lifestyle products, alongside the powerful engagement of its community, the little square logo (with a circular mindset) is fast becoming the future of conscious living.

Check out their website and the collection here.

TENZING

Product Partner

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TENZING

Product Partner

TENZING have supported Surfers Against Sewage since 2022, collaborating on a limited-edition Cornish Apple & Sea Berry energy drink to raise vital funds to protect the ocean. Inspired by the pure plant power and natural ingredients used by Himalayan Sherpas, TENZING is a B Corp certified and Climate Pledge friendly brand. By donating a percentage of every limited-edition can sold directly to Surfers Against Sewage, this totally natural, low-calorie pick-me-up allows conscious consumers to fuel their day without artificial ingredients or excess sugar, all while actively protecting our wild waters.

BookKind

Purpose Partner

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BookKind

Purpose Partner

Support Surfers Against Sewage with every book you buy through BookKind.

BookKind is a progressive online bookshop for readers who care about both books and the world around them. BookKind combine the joy of discovering great reads with meaningful social impact, empowering customers to choose where their money goes.

When you shop with BookKind, you’re not just buying a book — you’re helping to protect our oceans, beaches, and wildlife.

Choose ‘The Environment’ as your cause at checkout, and 10% of your order will be donated to Surfers Against Sewage, supporting our work fighting plastic pollution and campaigning for cleaner seas.

Explore books recommended by Surfers Against Sewage here.

Patagonia

Campaigns & Community Partner

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Patagonia

Campaigns & Community Partner

Since 2006, Patagonia has been a foundational pillar of the SAS community, driving vital environmental action through their unwavering 1% for the Planet commitment. Over two decades of shared passion for our blue spaces, Patagonia has fuelled a diverse array of SAS campaigns and initiatives – supporting everything from volunteering conferences and protecting wild waters to bolstering our plastic pollution campaigns. By directly converting their business success into environmental defence, Patagonia has amplified SAS’s impact, proving that true corporate responsibility means standing shoulder-to-shoulder in the fight to protect, restore, and celebrate our wild waters for generations to come.

Advent of Change

Product Partner

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Advent of Change

Product Partner

The best-selling Christmas charity range by Advent of Change brings meaningful impact to the holiday season when the spirit of giving is needed most.

Award-winning social enterprise Advent of Change continues to inspire with its pioneering festive collection, led by their best-selling charity advent calendar. This unique concept swaps chocolate and plastic toys for a daily donation to 24 incredible causes, including Surfers Against Sewage. Since its launch, the initiative has raised over £850,000 to protect wild waters, fund medical aid, and support vital communities across the UK.

The collection also features beautifully scented candles and eco-friendly Christmas crackers filled with celebrity jokes, offering unique and sustainable ways to give back. With charitable donations facing ongoing economic challenges, founder Kristina Salceanu’s mission remains to encourage people to “swap chocolate for charity” –  supporting the vital grassroots organisations that protect our planet and communities.

You can find out more about Advent of Change on their website here.

London Surf / Film Festival

Campaigns & Community Supporter

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London Surf / Film Festival

Campaigns & Community Supporter

The London Surf / Film Festival is the UK’s largest celebration of contemporary surf culture, bringing the very best surf films from around the globe to our shores. Each year, it showcases a hand-picked lineup of must-see premieres, travelogues, and documentaries designed to inspire, excite, and redefine the parameters of possibility.

Founded in 2011 by surfers and writers Chris Nelson and Demi Taylor, the festival began where all the best ideas start – around the kitchen table after a few good winter waves. What started as a vision to bring the UK surfing tribes together to share stories and culture has grown into a landmark event on the global wave-riding calendar.

You can find out more here.

 

WiDEYE

Product Partner

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WiDEYE

Product Partner

Since 2023, the team at WiDEYE has been riding the wave with Surfers Against Sewage to protect our coastlines and waterways. Built specifically for people who would rather be outdoors, WiDEYE generously donates 25% of all sales from their dedicated SAS range to help end pollution in the UK’s wild waters.

Launched in 2010, WiDEYE was born because they couldn’t find personal care for active people who spend a lot of time outside. Never white-labelled, they make everything in Rye Harbour to guarantee quality products that make a genuine difference. The SAS range features two plastic-free, ocean-friendly essentials perfect for your post-surf routine: a deeply hydrating after-sun balm and a fresh citrus shower bar. WiDEYE recently gave their shower bar packaging a vibrant update, collaborating with a local surfer they met out in the lineup to come up with a beautiful design that perfectly represents our connection to the sea.

“We are proud to further our support for Surfers Against Sewage. Since WiDEYE is based in Rye, on England’s south coast, we know a thing or two about protecting our oceans. Since the majority of our remote team spends time chasing waves all year-round, we are proud to raise awareness about the work SAS does to protect our oceans, coastlines and waterways.”Sam Bull, Head of Growth

1% For the Planet Supporters

See below our current supporters who donate 1% of their annual profit through 1% For the Planet

Turnstyle Designs

1% For the Planet

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Turnstyle Designs

1% For the Planet

“As a keen surfer and a lover of the ocean myself (Turnstyle is also based in North Devon, a few of miles from the Atlantic) we were keen to support  charities that were working locally as well as nationally. I have seen SAS in action with its beach cleaning and water quality initiatives as well as  their work with schools and can see how their efforts have had  a direct positive effect  on beaches and oceans that we all love.  Keep up the fantastic work.” – Steve Roberts, Managing Director

Scrumbles

1% For the Planet

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Scrumbles

1% For the Planet

Founded in 2018 by pet parents Aneisha and Jack, Scrumbles serves gut-friendly recipes for cats and dogs. Starting with the gut, they use pre or probiotics, all-natural ingredients, and avoid common allergens from all their dry, wet and treats recipes. Careful to tread lightly Scrumbles avoids red meat and serves their recipes in recyclable packaging. They proudly certified as the 2nd ever B Corp pet food company and donate 1% of their sales to environmental causes.

OnBio

1% For the Planet

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OnBio

1% For the Planet

“I’ve always felt a personal connection with the sea, maybe because we’re an island nation or simply that being in the water brings me closer to nature.  I hope to pass a respect and love for the sea onto my children and help to ensure future generations are able to enjoy a thriving ocean.  I am proud to support the incredible work Surfers Against Sewage are doing to raise awareness of the wholesale pollution of our rivers and oceans and their campaign to bring about lasting protections for our waterways.  OnBio has pledged to donate 1% of our hire sales each year to support SAS’s essential work.   More than ever, we need to protect our waters both for the next generation and for our planet to thrive.” – Tom Crooke, Founder/Director

The Exploding Bakery

1% For the Planet

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The Exploding Bakery

1% For the Planet

The Exploding Bakery is a Devon bakery making wholesale cakes, brownies and traybakes for independent cafés and foodservice across the UK. We bake with ethically sourced ingredients, skip the palm oil and plastic, and believe cake should be good from the core.

“We chose to support Surfers Against Sewage through 1% for the Planet because looking after the places we love should be part of how business is done. We’re based in Devon, the sea is part of our everyday lives, and backing SAS means we can help protect our rivers and coastlines while raising the standard of great cake.” – Team Exploding Bakery

You can find out more about The Exploding Bakery on their website here.

Trusts and foundations

We also build long-term partnerships with grant-making trusts and foundations and major donors, whose generous support plays an invaluable role in funding our work for the ocean.

Find out more