EXPOSED: Dirty Dozen Fuelling The UK’s Packaging Pollution Crisis


Our 2021 Brand Audit Report, launched today (11 August), has revealed that two thirds of the UKs plastic and packaging pollution can be traced back to just 12 polluting companies, aka. THE DIRTY DOZEN: Coca-Cola, PepsiCo, Anheuser-Bush InBev, McDonalds, Mondelez International, Heineken, Tesco, Carlsberg Group, Suntory, Haribo, Mars and Aldi.

Photo Credit: Emily Whitfield-Wicks/PA Wire

Read the full report

Hugo, our chief exec, had this to say:

Our annual Brand Audit has once again revealed the shocking volume of plastic and packaging pollution coming directly from big companies and some of their best known brands. Serial offenders including Coca-Cola – which tops the leader board year on year as the worst offender – are still not taking responsibility. Legislation such as an ‘all-in’ deposit scheme needs to be introduced urgently and governments need to hold these companies to account and turn off the tap of plastic and packaging pollution flooding the ocean.”

The results

By collecting the packaging pollution found  through our Million Mile Clean, thousands of you have helped us expose over 300 companies who are responsible for the packaging pollution pandemic which is destroying the UK environment. Coca-Cola has been identified as the biggest offender yet again, with branded items such as Coke cans and bottles being picked up three times more often than other brands during the cleans.

Alongside the Dirty Dozen parent companies, the report also exposes the top ten food & drink brands who are fueling the packaging pollution pandemic in the UK, including household names such as Walkers, McDonalds and Cadbury.

It seems the COVID-19 pandemic has also impacted the type and volume of items recorded during this year’s Brand Audit. Stella Artois and Budweiser cans made their way into the top ten most polluting brands, leading to their parent company Anheuser-Bush InBev rocketing up the ‘Dirty Dozen’ leader board to third place, having been 8th in 2019. This surge is most likely due to the closure of pubs, bars and restaurants during consecutive lockdowns. Similarly, plastic and glass bottles and cigarette butts accounted for just under half (48%) of unbranded pollution.

Given that billions of cigarettes are sold to wholesalers and retailers nationwide, it’s no surprise that cigarette butts are one of the highest pollutants globally. The butts are primarily made up of plastic filters that don’t biodegrade, and usually end up on shorelines or at the bottom of the ocean and rivers, unless they are eaten by wildlife first.

So, what can be done about it?

As well as calling on companies to reduce their packaging and switch to refill models, we are urging the government to introduce an ‘all-in’ Deposit Return Scheme for all drinks containers of all sizes and materials, not just limited to small containers classified as ‘on-the-go’. The Brand Audit revealed that more than half of the pollution from the Dirty Dozen companies would be captured through such a scheme, including 80% of top polluter Coca-Cola’s products.

We’re calling on the big brands to ACT NOW and tell the public their targets and timelines for plastic REDUCTION. We need:

1. Legislation that ends the production and consumption of non-essential single-use polluting plastics

2. Legislation that ensures effective resource use and waste management

3. Business models within companies that are focused on reduction and reuse

4. A shift in narrative away from traditional recycling models and towards reduction and alternative use for single use plastics.

It’s time to call out the #DirtyDozen on their polluting ways and turn off the plastic tap.



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