Mermaid Gin & Isle of Wight Distillery supports Surfers Against Sewage by joining The Ocean Network, getting involved in the Million Mile Clean and in 2023, they’re taking on the Talisker Whiskey Atlantic challenge raising vital funds for SAS.
About Isle of Wight Distillery
As the first and only distillery on the Isle of Wight, the crew distill spirits shaped by their stunning surroundings, as well as the unique character of the island. The IOW crew craft a range of smooth, complex spirits by doing things differently, minimising waste, using ethically sourced and often local ingredients.
About Mermaid Gin
Inspired by its lead botanical rock samphire, known locally as ‘mermaid’s kiss’, Mermaid Gin began in 2014. The aromatic succulent clings to the cliffs surrounding the Island and marks the high tide line on its majestic beaches. The rock samphire is a signal that shipwrecked sailors are safe from the raging seas, just like the kiss of the mythical mermaid, saving sailors lost at sea.
Three friends, all alike in ambition, are undertaking the ultimate ocean encounter in 2023, The Talisker Whisky Atlantic Challenge.
Even more so, the team are being mindful of the environmental impact of the race. As a result, they are aiming to compete as a Net-Zero outfit. Through monitoring all actions and logistics, they will calculate and offset their carbon footprint through blue carbon credits, in which seagrass projects are included.
“Rowing the Atlantic must simultaneously be an exhilarating and terrifying prospect – what a challenge! 3000 miles across the open ocean in a tiny boat takes courage, commitment and determination. We couldn’t be more proud to have been selected by the Isle of Wight Distillery. They’ll be traversing the ocean that Surfers Against Sewage is committing to protect through our campaigns and community initiatives. We’ll be battling waves of pollution and plastic, whilst they battle the giant waves of the Atlantic. Thank you for highlighting the plight of the ocean. Not only this but the need for more Ocean Activism in this most crucial decade for the environment.
We wish Xavier, Paul and Chris all the best in preparation and the challenge itself. We look forward to tracking, promoting and sharing their Herculean effort with our communities.” – CEO Hugo Tagholm, Surfers Against Sewage