Iceland

We’ve teamed up with Iceland on their food waste- and plastic pollution-busting beer.

Bread Board Pale Ale uses surplus bread from Iceland’s stores and bakeries in a bid to reduce food waste. The supermarket chain is donating 10p from every bottle to SAS to help us in our mission to achieve plastic-free coastlines.

“As a surfer and environmentalist myself, I’m passionate about the need to protect our oceans and beaches from the scourge of plastics, and the creation of Bread Board gives us the perfect opportunity to combine our sustainability efforts. We couldn’t have picked a charity with an ethos more aligned to ours than Surfers Against Sewage and we’re looking forward to helping them with the important work they’re doing.”

– Richard Walker, Managing Director of Iceland

In 2018, Iceland committed to become the first major global retailer to eliminate plastic from its own label packaging by 2023.