Iceland Foods Charitable Foundation (IFCF) have announced a new two year partnership with SAS to grow the #MillionMileClean (#MMC), our ambitious new community clean initiative. Created in direct response to the Covid-19 pandemic, the #MillionMileClean (#MMC) will build our reputation as one of the world’s leading community clean organisations, empowering and connecting an estimated 100,000 volunteers annually in the quest to protect our environment from plastic and litter.
“Iceland Foods Charitable Foundation and Surfers Against Sewage are passionate about tackling the scourge of plastic head-on and we know that momentum is building in communities across the UK.
“Iceland has a presence on high streets up and down the country, so it seems only fitting that we should engage at a community level, encouraging individuals and organisations to join us as we move towards fulfilling our own plastics commitment.”
– Richard Walker, Trustee of the Iceland Foods Charitable Foundation and Managing Director of Iceland Foods.
IFCF has donated over £30m to good causes in the UK in the last 20 years. Through our ‘Dementia: let’s beat it’ campaign we have focused on fundraising for dementia research, donating £10m to help fund construction of the new UK Dementia Research Institute at UCL, £5m to Alzheimer’s Research UK and £1.5m to Alzheimer’s Society. Our ‘Backyard Nature Campaign’ has inspired 750,000 hours for children in nature. Our work with Sepsis Trust has seen the development of two life saving campaigns ‘Schools Against Sepsis’ and ‘Sepsis Savvy’. We are delighted to continue our partnership with Surfers Against Sewage via these awards and as lead partner of the Million Mile Clean. www.ifcf.org.uk