My parents brought me up with a love of the sea. This runs through Finisterre, the brand I started, born out of making innovative product for cold water surfers.
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Those early memories of listening to the shipping forecast on dark, winters nights with gales raging outside stuck with me. As I grew, my love of surfing developed and with it also an obsession with the weather. I’d study isobar pressure maps for hours, scouring for swell and the right wind, I understood the commitment needed by surfers on these shores, the highs and lows of each season, the hardship and the rewards. The cold, pre-dawn starts, the fickle winds, the big, shifting tides. The rewards of discovering perfect uncrowded waves, lineups framed by medieval castles, the adventure, the camaraderie, the solitude. More than anything it was the depth of experience that I loved. At the same time, I had a desire to push innovation and product development in an industry where I felt it was lacking. So I set about building a brand that would address this need, making innovative product built for purpose that would last.
Photo by Alastair Sopp