Our Mission: Be the catalyst that transforms surf culture into a powerful force for protecting the ocean playground.
Our Strategy: We take an integrated “systems thinking” approach with our innovative programmes and campaigns, which engage both individuals and businesses together in partnership to solve the most pressing environmental issues facing our oceans. Specifically, we focus on addressing environmental impacts such as climate change related impacts (ocean acidification, sea level rise and coastal erosion), marine plastic pollution, and water quality issues that threaten our shared “surfing habitat.” How we engage Individuals – Provide engaging on-ramps for individuals to make lifestyle choices that can lower their negative impacts on the ocean and coastal environment, while boosting their positive impact on their local communities. How we engage the Industry – Consult with surf related businesses and organisations to improve their environmental performance, and help communicate their efforts in an authentic and effective way.
Our programmes are designed as onramps to engage, educate and entertain participants, while producing multiple benefits (environmental, social, and economic) at the local level in the communities in which they operate, as well as at the global level. To that end, our programmes focus on:
- developing the rise and availability of dramatically more sustainable surfboards;
- operating a unique recycling program that helps turn waste styrofoam packaging into new recycled-content surfboard cores;
- turning professional surfing contests into a living showcase of engaging sustainable lifestyle choices;
- Inspiring individuals to adopt an ocean-friendly lifestyle as their own.