The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organisation that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA’s Environmental Fund has raised nearly $7 million for environmental groups seeking to protect the world’s oceans, beaches and waves.
The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organisations whose efforts are focused on improving the quality of life, health and/or welfare of people.