Patagonia is an outdoor lifestyle clothing company catering for climbers, surfers, skier, snowboarders, fishers and trail runners. “Their mission statement is Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
The concept of Patagonia is founded on a love of wild and beautiful places and the demand for the participation in the fight to save them and to help reverse the steep decline in the overall environmental health of our planet. They donate their time, services and at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. They know that their business activity creates pollution as a by product so work steadily to reduce those harms. Recycled polyester and organic cotton are some ways in which they achieve this.
“Staying true to our core values during thirty-plus years in business has helped us create a company we’re proud to run and work for. Our focus on making the best products possible has brought us success in the marketplace.”
The New Localism
We are all locals. And we live in a global world. We can no longer pass through or visit remote wild places and trust they will remain that way. Patagonia’s friends have always brought us news of places they loved that are threatened. Patagonia is committed to bringing our resources and connections to bear on these threats to wildness, far and wide. We all have a chance to make a difference. Take a stand. THIS IS THE NEW LOCALISM
Photos L: Dylan Gordon R: Rodrigo Farias Moreno