Hugo took the reins at Surfers Against Sewage in late 2008 and has overseen a sustained period of development, growth and impact for the organisation, which has galvanised its position as one of the UK’s most effective marine conservation charities. He has overseen the transition of the organisation from a single-issue campaign group to a national environmental charity with extensive national and international influence.
He has a long history of involvement with the organisation, first in 1991 by entering the bodyboard division of an SAS surf competition at Polzeath before then becoming a campaigner and trustee in the 2000’s.
SAS is built on an amazing history and track record of success, which has always been based around action inspired by the sea and those most closely connected to the sea. Hugo leads a passionate team of campaigners, community leaders and environmentalists who have retained the hard hitting SAS tactics of the 1990s along with its distinct identity, whilst also evolving to take on new issues and tackle the current, worsening environmental challenges facing our waves, oceans and beaches.
Hugo has worked at a senior level with various charities big and small, including the Climate Coalition and the Wildlife Trusts. For a number of years he also worked with alongside former Prime Minister’s wife, Sarah Brown, helping develop her charity PiggyBankKids, set up to help save the lives of premature babies and create opportunities for under privileged young people.
Hugo is a member of the Vision Council for World Surfing Reserves and is a former trustee and chairman of the Museum of British Surfing.
Hugo lives in Truro, Cornwall with his wife and son Darwin, the loves of his life. Hugo is a surfer. His favourite wave is Droskyn. He is goofy. He supports Arsenal, the best football team in the world.
He studied French & Philosophy at Exeter University, followed by Ecology & Conservation at Birkbeck University.
Best waves? Some memorable Badlands sessions amongst friends, a couple of Lynmouth standout days with a handful of people out, many sessions at his home spots Droskyn & Penhale and an epic session at Lower Trestles with friends and allies from the Surfrider Foundation and Save the Waves.
Watch Hugo’s TEDx talk here.
Watch Hugo’s Global Wave Conference talk here.