The Making of SAS’s ‘Rubbish’ Adverts

Surfers Against Sewage (SAS) are delighted to have collaborated with M&C Saatchi and Coy! Communications on the release a new series of campaign adverts, which highlight the ongoing environmental campaigns in an extreme and humorous way. This is classic SAS territory, and a technique that has been used since the organisation’s very inception in 1990 with giant turds and gas masks amongst other items making a regular appearance on the campaign trail.

The three adverts depict the ongoing campaigns on sewage, marine litter and toxic chemical campaigns in a graphic and perhaps, shocking way. The issue of marine pollution is a significant threat to the UK’s oceans, the wildlife that inhabits these areas and all those that use our beautiful beaches. SAS has a whole range of campaigns and community initiatives tacking environmental and health issues relating to the UK’s shores.

Whether it’s sewage or marine litter, toxic chemicals or wave protection, SAS are campaigning harder than ever to protect waves, oceans, beaches and water users’ health around the UK. This May, SAS are launching new online and text-based real-time sewage alert systems so you can check water quality at your favourite surf spots. All the latest campaigns can be seen at www.sas.org.uk