About Aloha

In 1978 Greg Clough started Aloha Surfboards after having travelled the world with his wife and dog searching for a place to build their dream surfboard company. Ironically, the place he finally chose to set up Aloha was in Brookvale, Sydney, just south of where his journey began. Aloha picked up momentum very quickly and in a relatively short time was attracting positive support from an unprecedented number of world professionals living on that part of the coast at that time. As a result the Aloha brand was set to march across most surfing territories over the next decade following the world tour and with Greg still travelling and guest shaping in Japan and the US the brand was being exposed on all major surfing continents.

Professional surfing has helped shape the Aloha ethos and has very much driven the design and excellence aspect of the brand, wherever the factory was based over the years, the destination appeal and attraction for travelling or local elite surfer has never diminished.

With all the victories and publicity that the Aloha team and brand were generating it was an obvious step to develop the brand across a broader surf related product base. Whilst this decision was obvious to all, it took until the early nineties before any real product development programme was committed to. During this time the international surf market was mobilizing and starting to embrace true global concepts. For most of the nineties Aloha opened territories with conventional Licensing operations and continued to push the Aloha brand with success out to all corners of the surfing globe.

Today Aloha has significant operations in Australia, USA, Europe, Japan, Indonesia, New Zealand and Brazil. At 25 years young Aloha is recognised by name and graphic throughout the surfing world, it's respect and acknowledgement from the worlds surfers is a true test to it's ability to be at the front of surfing, where it counts, and where it began a long time ago with just a board and a wave. The Aloha ethos is "surf, beach lifestyle", this is driven daily by it's founder and it's management team, the long hair and beads of the sixties and seventies may have long disappeared but the cornerstone of the company and brand is still SURF and has always been SURF.

The team has always been one of Aloha's strengths and has boasted such members as Damien Hardman, Barton Lynch, Shane Powell and Beau Emerton,to name a few, over the years. In keeping with Aloha's global push, sponsorship has been at the forefront of the company's marketing strategy, with recent head - to - toe signings of: Richie Lovett - WCT veteran, Mark Mathews - big wave free surfer Other current team members include Matt Bemrose and Drew Courtney.

Click here to watch the video created for SAS by Tom Harding at AV3